You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Advertising Industry.
ANA has found 209 results for you, in 339 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The gold cup

n citing the case of the Gold Cup, our intention is to contribute to this seminar by indicating how this relational problem may be overcome and suggest the feasibility of a working methodology which can greatly enhance the creation of advertising and...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Robert E. Miller
June 1, 1966
×

Citation

Miller, R. E. (1966a, June 01). The gold cup. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-gold-cup


Research papers

Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action

Advertising as a means of action on human behaviour is quite typical of our age; however, the assumptions we make, the theories we develop in that field, the research we are currently conducting to test the impact of advertising are still deeply...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Alain de Vulpian
June 1, 1966
×

Citation

de Vulpian, A. (1966a, June 01). Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/use-of-periodic-quantitative-surveys-in-view-of-the-adjustment-of-advertising-strategies-and-of-a-better-understanding-of-the-process-of-advertising-action


Research papers

The seven deadly sins in advertising research

Year after year industry invests ever increasing amounts in advertising, in order to keep up with the great competitive struggle. The sums thus spent go into hundreds of millions. Advertising should and must create advantages in competition. That's...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Herbert Flögel
June 1, 1966
×

Citation

Flögel, H. (1966a, June 01). The seven deadly sins in advertising research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-seven-deadly-sins-in-advertising-research


Research papers

How research can have greater creative utility

To summarise, the essential conclusion that I have tried to argue towards is that the dichotomy between the creative man and the research man is false. The research man has got to understand what the creative man needs as he has to provide it. The...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Keith Fell
June 1, 1966
×

Citation

Fell, K. (1966a, June 01). How research can have greater creative utility. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-research-can-have-greater-creative-utility


Research papers

Selection models for publicity campaigns

In 1963 "Se Centre Francais de Recherche Operationnelle” whilst associated with the CEIR Inc. was examining the possibility of adopting the Mediametrics method in France. Such a tool - integrating numerous intuitive values into a linear model by...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Jean-François Boss
June 15, 1965
×

Citation

Boss, J. (1965a, June 15). Selection models for publicity campaigns. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/selection-models-for-publicity-campaigns


Research papers

Misunderstandings between advertising research men and creative men

Satisfactory results that are obtained from good cooperation between advertising researchers and creative men are only possible if there are really congenial partners on either side who respect each other both professionally and personally. It is...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Authors: Gunther Komp, Heinz Alpers, Paul Howard Berent
June 15, 1965
×

Citation

Komp, Alpers and Berent (1965a, June 15). Misunderstandings between advertising research men and creative men. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/misunderstandings-between-advertising-research-men-and-creative-men


Research papers

Should advertisements be "believable" or "convincing"?

"Importance" and "believability" rank highest in Alfred Politz' scale of what is efficient advertising, with "uniqueness" in third position. Now, if the relationship between these three criteria is in fact of the kind Politz stated, then the exact...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Wolfgang Schaefer
June 15, 1965
×

Citation

Schaefer, W. (1965a, June 15). Should advertisements be "believable" or "convincing"?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/should-advertisements-be-believable-or-convincing-


Research papers

Advertisements as a research subject

There may be several reasons for this. Turnover in the advertising industry goes into thousands of millions and the production and placing of advertisements represents the biggest and, proportionately still increasing item in the total expenditure of...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Otto Walter Haseloff
June 15, 1965
×

Citation

Haseloff, O. W. (1965a, June 15). Advertisements as a research subject. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advertisements-as-a-research-subject


Research papers

Some applications of operational research to the problem of advertising

Management decision in the field of advertising is typically concerned with problems such as the size of the advertising budget, how the outlay should he distributed over time and within regions, what type of messages should be used and what media...

Catalogue: ESOMAR Yearbook 1963-1964
Author: David Lowe-Watson
June 15, 1964
×

Citation

Lowe-Watson, D. (1964a, June 15). Some applications of operational research to the problem of advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/some-applications-of-operational-research-to-the-problem-of-advertising